I just got back from a two week vacation and there are hundreds of emails in my inbox?@!#
As I sit here deleting most of them, and unsubscribing from many of them, it strikes me as odd that none of these marketers understand the concept of email fatigue. OK, so the situation is exaggerated because I have been away for two weeks; however I was already getting tired of all of these unread emails cluttering my inbox.
Sure I subscribed to these emails and newsletters; however, if your life is in any way like mine, I get busy, sometimes too busy to read all of the emails I subscribed to.
In order to keep my inbox relatively free of clutter so that I can see the important stuff that comes in daily, I delete, delete, delete unread and non-pertinent correspondence. Sometimes, when I am pressed for time or annoyed, I will unsubscribe from them because, in the long run, it is faster than just deleting the unread stuff continually.
What is really needed is a mechanism to optimize the frequency of these emails. For example, if I do not open four emails in a row then maybe it is time to reduce the send frequency from once a day to every other day. If I don’t open four more in a row then move me to one email per three days, and so on. On the other hand, when I do open an email then the frequency could be increased by one day (e.g. from every third day to every second day).
This simple trick would help marketers avoid email fatigue, reduce unsubscribes and increase open rates. Can anyone tell me why this is not a standard practice for all marketing automation engines?
