Let me start by apologizing to
all my readers for going dark on you for the past several months. The truth is
that I am having far too much fun implementing customer state marketing
solutions. Customer state marketing is remarkably simple. Because I no longer
have to worry about the technology required to implement the solution, I can
concentrate on designing real and effective solutions for marketers.
Contrast that to blogging where I have to create ideas using words. It is hard enough to come up with good ideas to blog about, let alone figure out what words will evoke the image that I am trying to convey.
Customer state marketing has simple rules: Start with the user story; identify the subject(s); identify the actions; identify the customer events (aka. Alerts); identify the systems and/or applications that are required to put the user story into action. Once that is done it is just a question of designing the ecosystem, connecting the actions and events, testing and putting the solution into production. Three days tops, and that is for a complex marketing ecosystem.
Before customer state marketing there were numerous issues that the marketer needed to be resolved. One of the main concerns was working with I.T. in order to implement the technical considerations. Often there was the need to work out how we would get the data required for the operation of the marketing program, something that could take weeks or months and would burn up most of the budget.
With customer state marketing these technology concerns are a thing of the past. As a result I should now be spending more time blogging. However, the old simplicity of blogging now seems relatively more tedious. Writing; tweaking; editing; spell checking it and reviewing my blog entries is just not the simplest part of my job anymore! At no time in my career, I have had the capacity to express my creativity via a piece of marketing software.
This is why customer state marketing is a revolution. It’s putting back the fun into designing marketing strategies and programs.
With customer state marketing these technology concerns are a thing of the past. As a result I should now be spending more time blogging. Blogging involves coming up with my own story; making sure that the story is worth telling; write the story; rewrite the story; having someone review the story; rewrite the story; having someone review the rewritten story; tweak the story; sleep on it; tweak it again; spell check it (a very important step); publish the story in a blog.
I don’t know about you, but I find it easier to develop and design customer state marketing solutions.
